To be effective, without damaging the enamel or injuring the gums, brush in a circular motion, going over all of the sides of the teeth. It is recommended to brush the same area several times, and brush the upper teeth separately from the lower teeth. You should also tilt the brush to an angle of 45° on the gums, with the ends of the bristles towards the root of the teeth.

Always brush from the gum to the tip of the teeth (‘pink to white’) to avoid the bristles hitting the fragile edge of the gums. Be sure to avoid up and down movements as this damages the gums and pushes the bacteria into the space between the tooth and the gum.